What is a Landing Page (Squeeze Page)
A landing page asks a visitor to complete a transaction such as filling out a form, interacting with advertisements or other methods on the landing page, with the goal of selling a product or service. When information is captured with a minimal amount of user information provided (enough to “capture the lead”), the lead is then added to a database or mailing list for future marketing.
The most important part about creating landing pages is that these pages define the products you are selling and promoting. Once you have a successful landing page, you can build an entire marketing plan around it. Landing pages are necessary for offline advertising, print, direct mail and PPC marketing.
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